Testing the draft questionnaire is covered in Survey Testing. This section discusses the developmental phase of questionnaire design, question wording, different types of questions and the structure and design of the questionnaire. Careful consideration should be given to a number of factors including the types of questions to be asked, the questionnaire wording, the structure and design of the questionnaire and testing the questionnaire to ensure that quality data is collected. Questionnaire design should be started by considering the objectives of the survey and the required output, and then devising a list of questions to accurately obtain this information. The questionnaire can influence the response rate achieved in the survey, the quality of responses obtained and consequently the conclusions drawn from the survey results.
A poorly designed questionnaire can be the biggest source of non-sampling error (either directly or indirectly).
0 kommentar(er)
